Where do you have leverage? 

This isn’t about manipulating people. It’s about understanding where you have power in the world and in your relationships. 

Leaders tend to think people will agree with them if they’re right, or if they predicted the future the last time, but while this may get compliance it rarely leads to enrollment and enthusiasm. 

You’re much more likely to get people to follow you if you can learn what they care about and speak to that directly.