I’m Not the Star

Sometimes, because my pictures are on the site, because I write the posts, and because I pay for the hosting, somehow I start to believe that I’m the star of Unexecutive. But nothing could be further from the truth.

The real stars of my business (and really of any business) are the clients. Not because they pay us money, but because if your business is truly providing value, your clients should be the ones who are winning.

So today instead of sharing my insights, I want to tell you what my clients have been up to.

Last year…

  • One of my clients fought hard and won a multi-million-dollar contract with Nestle that’s offering him opportunities to create a whole new business team at the leading edge of his industry.
  • One of my clients got an article published in the Wall Street Journal and Scientific America, and is in conversation to work with one of America’s most iconic families.
  • One of my clients spoke on a panel all about women of color in her industry, stepping past her fear being in the spotlight in order to make a big impact.
  • One of my clients built a huge software product from scratch simply because she loved the challenge and wanted to give something back.

I tell you all of this not to impress you with what my clients did—though they did a lot. I did this because it’s easy to forget about how amazing our clients are. And when I let this happen, I sometimes start to think:

  • Why are my clients so annoying?
  • Why do they want to reschedule their appointments?
  • Why do I have to keep thinking of new ways to serve them better?
  • It would be so much easier if I just had different clients.

In comparison, when I remember that my clients are the stars of my business, I get excited about the work I do, I feel inspired to serve them, and I love finding new ways to make them happy.

Which is why I want to invite you to consider how your life and business might change if you made those around you the stars of everything you did?

What if you saw your clients as the stars they truly are? What if you saw your team members as the stars of your product launch? What if you saw your partner as the star of dinner tonight?

Even if you are the star of your business, what more could you create if you learned to shine the spotlight on someone else?