You Don’t Need A More Productive Way To Produce Suffering

Dear Future Client,

You became a coach because you thought in some way it was the answer. Maybe at this point, you don’t even remember what the question was anymore.

For me, the question was about finding purpose in life, doing work that mattered, having a sense of freedom, and making enough money so my father would be proud of me (despite the fact that he says he proud of me all the time) (But I may be luckier than you in that).

And yet here you are, a few months or years into your coaching journey and you still haven’t arrived yet. Maybe you make the $10k months every Facebook group I get invited to raves about, or maybe you’re close, maybe you even make more than that.

And yet you haven’t arrived. You don’t feel free. You don’t feel successful. You keep looking over your own Facebook wall into someone else’s life who seems to have it sorted out. Maybe you even think I have it all sorted out.

You portray an image of success that covers over a subtle form of self-doubt. You don’t really know if you’re a good coach. You find yourself frustrated with your clients. Tired after a day of sessions. Feeling both free to do incredible work and trapped by the incredible work you do.

So you go out and hire someone to improve your deal flow, to get you more clients on linked in, promote your product to a broader audience, and help you with Facebook ads.

But the truth is you don’t need a more efficient way to produce suffering. You don’t need a better system to help you find again what you’ve already found.

Please stop hiring experts and gurus and people who have the answers.

Instead, it’s time to look at the very heart of why you suffer. To discover the parts of yourself you’ve stepped over on the way to success.

Sure I can help you get better at sales, sure I can help you figure out how to hire a better assistant, sure I can help you develop some basic systems to put your attention more on what you want to do.

But all of these things require you to let go of who you think you are as a coach and entrepreneur. They mean flying in the face of the scrappy do it yourself, figure it out, hire it out identity.

That’s something they never tell you about, the existential crises of being an entrepreneur.

So when you’re ready, I’m here. When you’re ready to let go of a more productive way to produce suffering and find the leader inside of you, the one who can create something truly unique to the world.

When you’re ready to stop looking for answers and find yourself instead. I’d love to talk to you.

Not because I have any answers, but because I love looking. With people who are committed to curiosity.

Love, Toku